Influence: The Psychology of Persuasion Book

  Influence: The Psychology of Persuasion Book                                                                                                                   "Robert Cialdini"

By exploring the origins and common uses of six principles of persuasion — reciprocity, commitment/consistency, social proof, liking, authority, and scarcity — you'll learn to spot when you're being hustled and discover how to beat the persuaders at their own game. Influence by Robert B. Cialdini.

















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