Misbehaving

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Misbehaving: The Making of Behavioral Economics

 by "Richard H. Thaler"  .

 Misbehaving (2015) by Richard H. Thaler challenges the traditional economic theory by exploring the irrational behaviors of individuals and the impact they have on decision-making.

Over the course of the book, Thaler lays out the many ways “Human” behavior differs from the perfectly rational behavior of “Econs,” the actors used in most economic models, and how incorporating more realistic assumptions into these models can benefit people in tangible ways .










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